Whiteboard videos aim to utilize several parts of our intelligence at once. Auditory, visual and to some degree kinesthetic, to hopefully cater for many different types of learners.
Historically, whiteboard cartoon animation emerged as a particular type of explainer video and pretty much did what it said on the tin – images, diagrams, and words were drawn onto a crisp, white background using a sharp, black marker pen. The blacks were accented with a punchy color that stood out against the black and white.
The images illustrated a spoken voice-over script that could be heard above the animation. The hand-drawn images brought concepts to life in a highly visual way using instantly recognizable symbols and images to reinforce the central messages of the script.