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Role of an Influencer Marketing Agency

Influencer Marketing

Digital influencer marketing matching brands with the right advocates

  • Select the right influencers to tender an opinion that customers trust.
  • Offer extensive reacAccelerating yourh to the & an actively engaged audience.
  • Generating leads faster, customer retention, increase reach of a campaign.

The role of an influencer marketing agency starts with understanding the brand requirement for an influencer marketing campaign. Based on the brand’s product and objective, the influencer marketing agency first selects the right platform or mix of platforms. These platforms can be any of the social media platforms like Instagram, Facebook, YouTube, Tik Tok, and others. Once the platforms have been selected, the influencer marketing agency working with the brands selects the right set of influencers. These influencers should be selected basis if the brand requires a micro, macro, or celebrity influencers. The choice of these influencers come from the budget, concept as the campaign objective. We will explain these 3 categories of influencers in the sections later. Once the influencer marketing agency has selected the influencer category, the next step is to decide on a concept. 

This is the area where the influencer marketing agency works very closely with the brand team and its creative agency. Many times, these concepts are an extension of an existing campaign or adaptation of it. Once the concept is finalized working with the brand team, the next step for the influencer marketing company is to reach out to the influencers and brief them about the campaign.

Make My Sales is an influencer marketing agency believing in driving positive influence on the audience that leads to true actions. We put in efforts towards identifying, nurturing & retaining the right influencers for your brand. Look closely at your business, TG, trends to render strategic & executable plans for the entire process for brands in influencer marketing India.

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