SEO Scope of Work
SEO Goals For Scope of Work:
- To Improve website visibility on Google Search to improve traffic
- To Improve website optimization
- To Improve conversions to your website
- To Appear in Top 10 rankings on Google search in your Country
- To Facilitate for generating leads from natural search traffic
- To Drive an increased volume of visitors
- To build sustainable long-term natural search rankings
- To Maximize natural search brand visibility
- To Improve Social Marketing Optimization
- To provide Organic Traffic and keep upyour website in Top Positions
Online Challenges that SEO can Address:
- Am I in a niche market or a highly competitive market and what that means?
- Competitiveness of keywords and real expectations of getting top/first page results?
- Lack of rankings on search engines, where you are at and where can you go?
- Un-optimized page titles, tags and copy, what is your current SEO situation?
- Low link popularity, no page rank, how to build back links?
- Is Web Site Design up to the standard of future technology?
- Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables?
- Mobile Web compatibility and Social Marketing Optimization?
- Secured or how Security algorithm works?
- Whether my Competitors are ahead of me in search keywords of my Clients?
Solutions you should Expect to be Done by SEO:
- Perform an initial site audit to understand the issues the site is facing
- Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
- Extensively research keyword phrases, and identify and analyse popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
- Review the site’s pages and decided which ones are best for SEO
- Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
- Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
- Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
- Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
- Set up Google Analytics and started tracking traffic and conversions on your website
- To get maximize clicks on search keywords so by which you get enhanced Business
|Objective||Objective Description||Updated Period|
|Meta Title||Website with Title will be made as per target Keywords on every Page||Quarterly|
|Meta Description||Website with Description which comes out in Google Search will be Set||Quarterly|
|W3C Compatibility||Website will be tested with W3C Compatibility and make Website Robust||Monthly|
|Internal Links||All Internal Links are checked and if any Broken Links will be corrected||Weekly|
|Keyword Selection||Select the most Prefered keyword by analysis and working on it||Yearly|
|H1 Tags||All H1, H2 & other Tags for page by page will be analyzed and captivized||Monthly|
|Title Tags||All Title Tags with Meta Keywords will be positioned for better visibility||Monthly|
|Alt Tags||All Images will be optimized and make every Image with Alt & Descriptions||Monthly|
|Keyword Placement||Selected Keywords are placed among the website as landing page and inside content||Monthly|
|Google Tools Setup||Google Analytics, Google Webmaster & Google My Business will be configured and maintained||Yearly|
|Unique Content||Contents will be made and positioned inside website||Monthly|
|Robots||Generated and updated within Website||Monthly|
|Sitemap||Generated and updated within Website||Monthly|
|Blog Creation||Related Blogs will be Created and updated in Website||Monthly|
|Post Creation||Related Post will be Created and updated in Website||Monthly|
|Portfolio Creation||Related Portfolio will be Created and updated in Website||Yearly|
|Page Creation||Related Page will be Created and updated in Website||Yearly|
|Objective||Objective Description||Updated Period|
|Ad Post Promotions||Ads will be created and Promoted||Daily|
|Ad Postings||Ads will be Posted in various Banner Ad & Text Ad sites||Weekly|
|Alexa Traffic Tracking||Monitor Alexa Ranking||Daily|
|Article Submission||Article will be submitted in various leading High Domain Authority Websites||Daily|
|Backlinks||Generating Backlinks from Top Reputed Sites||Daily|
|Blog Writing||Blog Writing as per Target Blog content Keyword Limit||Daily|
|Brand Promotions||As a Brand promotion, creating a holistic approach on Branding sites||Weekly|
|Classified Ads||Classified Ads will be posted on leading Ad sites||Weekly|
|Directory Submission||Submitting our directories in High Page Rank Websites||Daily|
|Forum Participation||Forums will be created and answered focusing on Backlinks||Weekly|
|Image Postings||Various Image of ours will be posted on Google images and other image focused sites||Daily|
|Local Listings||Local listings as Biz will be promoted across Geographical area of Focus||Weekly|
|Online Press Release||PR Activities will be done with our articles and exact focusing our Biz Areas||Daily|
|PDF Submission||Our Blogs and Articles will be submitted as PDF to Documentation Websites||Weekly|
|Ping Submission||Various pinging sites will be approached from IP addresses toward focusing on our site||Daily|
|PPT Submission||Power point in small versions will be created and posted in Presentation Websites||Weekly|
|Profile Posting||Profiles of our Biz Area will be posted and promoted||Daily|
|RSS Feed Submission||Daily updates of our site will be linked to various other website on RSS methods||Daily|
|Social Book Marking||Image and URL are been submitted toward social sites focusing on target audience||Daily|
|Social Media Optimization||15 Social media will be created and optimized||Monthly|
|Video Promotions||Videos will be created on frames along with submission and promotions will be made||Daily|
|Objective||Objective Description||Updated Period|
|Keyword Position||Weekly Reports will be provided with Keyword status along with Screen snapshot from Google India||Weekly|
SEO Work Detailed - Setup
|Number of Key Phrases Optimized||Detailed SEO Strategy & Plan|
|Preliminary SEO Check||Initial Site Analysis Report|
|Keyword Analysis Report||Competitor Analysis Report|
|Google Webmaster Setup and Configuration||Robots.txt Code Setup|
|Sitemap Creation HTML and XML||Google Analysis Setup and Configurar|
|Home Page Optimization||Optimizing Pages|
|Body Text Optimization||Anchor Tag Optimization|
|Title Tag Optimization||Meta Tag Optimization|
|Image Optimization||Heading Tag Optimization|
|W3C Compliance||Content Optimization|
|URL Optimization||Internet Linking|
|Sitemap Implementation||Robust.txt Implementation|
|Optimize your keyword Density|
Local SEO Website Optimization
|Search Engine Submission||No Follow Link Check|
|Directory Submission||Niche Business Directories|
Social Media Marketing
|Social Media Optimization||GEO - Social Targetting Research|
|Strategically presence on top social media websites||Up to 10 Social Media Targeting|
Twitter, Facebook, LinkedIn & Other Social Medias...
|Facebook Profile Avatar Design||Facebook Timeline Design|
|Facebook Apps Integration||Facebook Page Likes & Fans|
|Facebook Fan Page Creation||Facebook Regular Updates|
|Twitter Page Creation||Regular Updates|
|Twitter Background Design||Twitter Followers|
|Twitter List Management||Twitter Engagements|
|Google+ Page Creation||Regular Updates|
|Google Circle Adding||Google Users Engagements|
|Linked In Account (Personal Profile)||Profile Keyword Optimization|
|Linkedin Company Page Creation||Regular Updates|
Video Optimization with YouTube
|You Tube Channel Creation||You Tube Background Design|
|Video Submission||Video Creation & Optimization|
|Guaranteed Views||Access to Premium Social Apps|
Website Usability & Conversion Optimization
|Latest Online Marketing Trend Updation||Website Design Consultation|
|Landing Page Analyzing||Enquiry Pages Review & Suggestion|
|Branding Development Consultation||Social Reputation Monitoring|
|Google Penalty Link Removal|
|Search Engine Ranking Reports||Website Design Consultation|
|Social Media Report||Monthly Work status reports (Detailed)|
|Weekly Report||SEO SUPPORT|
|Chat support(Gtalk,Skype,Etc)||Email Support|
SEO Search Engine Optimization
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines. 1. How Search Engines Work
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.
The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites. 2. Differences Between the Major Search Engines Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.
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