SEO Scope of Work

Our SEO Work Flow Process

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

1. To Improve website visibility on Google Search Engine to improve traffic

2. To Improve website optimization

3. To Improve conversions to your website

4. To Appear in Top 10 rankings on Google search engine in your Target Country

5. To Facilitate for generating leads from natural search traffic

6. To Drive an increased volume of visitors

7. To build sustainable long-term natural search rankings

8. To Maximize natural search brand visibility

9. To Improve Social Marketing Optimization

 

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

1.  Am I in a niche market or a highly competitive market and what that means?

2. Competitiveness of keywords and real expectations of getting top/first page results?

3. Lack of rankings on search engines, where you are at and where can you go?

4. Un-optimized page titles, tags and copy, what is your current SEO situation?

5. Low link popularity, no page rank, how to build back links?

6. Web Site Design?

7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables?

8. Mobile Web compatibility and Social Marketing Optimization?

9. Secured or how Security algorithm works?

 

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

1. Perform an initial site audit to understand the issues the site is facing

2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site

3. Extensively research keyword phrases, and identify and analyse popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic

4. Review the site’s pages and decided which ones are best for SEO

5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand

6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved

7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience

8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.

9. Set up Google Analytics and started tracking traffic and conversions on your website

On Page – Work
Objective Objective Description Update Period
Meta Title Website with Title will be made as per target Keywords on every Page Quarterly
Meta Description Website with Description which comes out in Google Search will be Set Quarterly
W3C Compatibility Website will be tested with W3C Compatibility and make Website Robust Monthly
Internal Links All Internal Links are checked and if any Broken Links will be corrected Weekly
Keyword Selection Select the most prefered keyword by analysis and working on it Yearly
H1 Tags All H1, H2 & other Tags for page by page will be analyzed and captivized Monthly
Title Tags All Title Tags with Meta Keywords will be positioned for better visibility Monthly
Alt Tags All Images will be optimized and make every Image with Alt & Descriptions Monthly
Keyword Placement Selected Keywords are placed among the website as landing page and inside content Monthly
Google Tools Setup Google Analytics, Google Webmaster & Google My Business will be configured and maintained Yearly
Unique Content Contents will be made and positioned inside website Monthly
Robots Generated and updated within Website Yearly
Sitemap Generated and updated within Website Monthly
Blog Creation Related Blogs will be Created and updated in Website Monthly
Post Creation Related Post will be Created and updated in Website Monthly
Portfolio Creation Related Portfolio will be Created and updated in Website Yearly
Page Creation Related Page will be Created and updated in Website Yearly
     
     
Off Page – Work
Objective Objective Description Update Period
Ad Post Promotions Ads will be created and Promoted Daily
Ad Postings Ads will be Posted in various Banner Ad & Text Ad sites Weekly
Alexa Traffic Tracking Monitor Alexa Ranking  Daily
Article Submission Article will be submitted in various leading High Domain Authority Websites Daily
Backlinks Generating Backlinks from Top Reputed Sites Daily
Blog Writing Blog Writing as per Target Blog content Keyword Limit Daily
Brand Promotions As a Brand promotion, creating a holistic approach on Branding sites Weekly
Classified Ads Classified Ads will be posted on leading Ad sites Weekly
Directory Submission Submitting our directories in High Page Rank Websites Daily
Forum Participation Forums will be created and answered focusing on backlinks Weekly
Image Postings Various Image of ours will be posted on Google images and other image focused sites Daily
Local Listings Local listings as Biz will be promoted across Geographical area of Focus Weekly
Online Press Release PR Activities will be done with our articles and exact focusing our Biz Areas Daily
PDF Submission Our Blogs and Articles will be submitted as PDF to Documentation Websites Weekly
Ping Submission Various pinging sites will be approached from IP addresses toward focusing on our site Daily
PPT Submission Power point in small versions will be created and posted in Presentation Websites Weekly
Profile Posting Profiles of our Biz Area will be posted and promoted Daily
RSS Feed Submission Daily updates of our site will be linked to various other website on RSS methods Daily
Social Book Marking Image and URL are been submitted toward social sites focusing on target audience Daily
Social Media Optimization 15 Social media will be created and optimized Monthly
Video Promotions Videos will be created on frames along with submission and promotions will be made Daily
     
Results
Objective Objective Description Update Period
Keyword Position Weekly Reports will be provided with Keyword status along with Screen snapshot from Google India Weekly