SEO Scope of Work

Our SEO Work Flow Process

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

1. To Improve website visibility on Google Search Engine to improve traffic

2. To Improve website optimization

3. To Improve conversions to your website

4. To Appear in Top 10 rankings on Google search engine in your Target Country

5. To Facilitate for generating leads from natural search traffic

6. To Drive an increased volume of visitors

7. To build sustainable long-term natural search rankings

8. To Maximize natural search brand visibility

9. To Improve Social Marketing Optimization

 

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

1.  Am I in a niche market or a highly competitive market and what that means?

2. Competitiveness of keywords and real expectations of getting top/first page results?

3. Lack of rankings on search engines, where you are at and where can you go?

4. Un-optimized page titles, tags and copy, what is your current SEO situation?

5. Low link popularity, no page rank, how to build back links?

6. Web Site Design?

7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables?

8. Mobile Web compatibility and Social Marketing Optimization?

9. Secured or how Security algorithm works?

 

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

1. Perform an initial site audit to understand the issues the site is facing

2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site

3. Extensively research keyword phrases, and identify and analyse popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic

4. Review the site’s pages and decided which ones are best for SEO

5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand

6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved

7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience

8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.

9. Set up Google Analytics and started tracking traffic and conversions on your website

On-Page Work

ObjectiveObjective DescriptionUpdated Period
Meta TitleWebsite with Title will be made as per target Keywords on every PageQuarterly
Meta DescriptionWebsite with Description which comes out in Google Search will be SetQuarterly
W3C CompatibilityWebsite will be tested with W3C Compatibility and make Website RobustMonthly
Internal LinksAll Internal Links are checked and if any Broken Links will be correctedWeekly
Keyword SelectionSelect the most Prefered keyword by analysis and working on itYearly
H1 TagsAll H1, H2 & other Tags for page by page will be analyzed and captivizedMonthly
Title TagsAll Title Tags with Meta Keywords will be positioned for better visibilityMonthly
Alt TagsAll Images will be optimized and make every Image with Alt & DescriptionsMonthly
Keyword PlacementSelected Keywords are placed among the website as landing page and inside contentMonthly
Google Tools SetupGoogle Analytics, Google Webmaster & Google My Business will be configured and maintained Yearly
Unique ContentContents will be made and positioned inside websiteMonthly
RobotsGenerated and updated within WebsiteYearly
SitemapGenerated and updated within WebsiteMonthly
Blog CreationRelated Blogs will be Created and updated in WebsiteMonthly
Post CreationRelated Post will be Created and updated in WebsiteMonthly
Portfolio CreationRelated Portfolio will be Created and updated in WebsiteYearly
Page CreationRelated Page will be Created and updated in WebsiteYearly

Off-Page Work

ObjectiveObjective DescriptionUpdated Period
Ad Post PromotionsAds will be created and PromotedDaily
Ad PostingsAds will be Posted in various Banner Ad & Text Ad sitesWeekly
Alexa Traffic TrackingMonitor Alexa Ranking Daily
Article SubmissionArticle will be submitted in various leading High Domain Authority WebsitesDaily
BacklinksGenerating Backlinks from Top Reputed SitesDaily
Blog WritingBlog Writing as per Target Blog content Keyword LimitDaily
Brand PromotionsAs a Brand promotion, creating a holistic approach on Branding sitesWeekly
Classified AdsClassified Ads will be posted on leading Ad sitesWeekly
Directory SubmissionSubmitting our directories in High Page Rank WebsitesDaily
Forum Participation Forums will be created and answered focusing on BacklinksWeekly
Image PostingsVarious Image of ours will be posted on Google images and other image focused sitesDaily
Local ListingsLocal listings as Biz will be promoted across Geographical area of FocusWeekly
Online Press ReleasePR Activities will be done with our articles and exact focusing our Biz AreasDaily
PDF SubmissionOur Blogs and Articles will be submitted as PDF to Documentation WebsitesWeekly
Ping SubmissionVarious pinging sites will be approached from IP addresses toward focusing on our siteDaily
PPT SubmissionPower point in small versions will be created and posted in Presentation WebsitesWeekly
Profile PostingProfiles of our Biz Area will be posted and promotedDaily
RSS Feed SubmissionDaily updates of our site will be linked to various other website on RSS methodsDaily
Social Book MarkingImage and URL are been submitted toward social sites focusing on target audienceDaily
Social Media Optimization15 Social media will be created and optimizedMonthly
Video PromotionsVideos will be created on frames along with submission and promotions will be madeDaily

Results

ObjectiveObjective DescriptionUpdated Period
Keyword PositionWeekly Reports will be provided with Keyword status along with Screen snapshot from Google India Weekly

SEO WORK DETAILED

Setup and Analysis

Number of Key Phrases OptimizedDetailed SEO Strategy & Plan
Preliminary SEO CheckInitial Site Analysis Report
Keyword Analysis ReportCompetitor Analysis Report
Google Webmaster Setup and Configurar Robots.txt Code Setup
Sitemap Creation HTML and XMLGoogle Analysis Setup and Configurar

ON-PAGE OPTIMIZATION

Home Page OptimizationOptimizing Pages
Body Text OptimizationAnchor Tag Optimization
Title Tag OptimizationMeta Tag Optimization
Image OptimizationHeading Tag Optimization
W3C ComplianceContent Optimization
URL OptimizationInternet Linking
Sitemap ImplementationRobust.txt Implementation
Optimize your keyword Density

LOCAL SEO WEBSITE OPTIMIZATION

Search Engine SubmissionNo Follow Link Check
Directory SubmissionNiche Business Directories

SOCIAL MEDIA MARKETING

Social Media OptimizationGEO - Social Targetting Research
Strategically presence on top social media websites

TWITTER, FACEBOOK, LINKEDIN & OTHER SOCIAL NETWORK

FACEBOOK

Facebook Profile Avatar DesignFacebook Timeline Design
Facebook Apps IntegrationFacebook Page Likes & Fans
Facebook Fan Page CreationFacebook Regular Updates

TWITTER

Twitter Page CreationRegular Updates
Twitter Background DesignTwitter Followers
Twitter List Management

GOOGLE+

Google+ Page CreationRegular Updates
Google Circle Adding

LINKEDIN+

Linked In Account (Personal Profile) Profile Keyword Optimization
Linkedin Company Page CreationRegular Updates

VIDEO OPTIMIZATION WITH YOUTUBE

You Tube Channel CreationYou Tube Background Design
Video SubmissionVideo Creation & Optimization
Guaranteed ViewsAccess to Premium Social Apps

WEBSITE USABILITY & CONVERSION OPTIMIZATION

Latest Online Marketing Trend UpdationWebsite Design Consultation
Landing Page AnalyzingEnquiry Pages Review & Suggestion
Branding Development ConsultationSocial Reputation Monitoring
Google Penalty Link Removal

REPORT STATUS

Search Engine Ranking ReportsWebsite Design Consultation
Social Media ReportMonthly Work status reports (Detailed)
Weekly ReportSEO SUPPORT
Phone SupportEmail Support
Chat support(Gtalk,Skype,Etc)
 
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