Graphics and Design
They say that a picture is worth a thousand words. But how many impressions, engagements, and conversions is your marketing design worth?
In a matter of seconds, you can leave a lasting impression on a potential customer, whether that’s good or bad. Ideally, you want to make a good impression so that people stick around and learn more about your business.
Ask yourself this: if someone were to see right now one of your marketing materials, would the design communicate the value you’re offering?
In case you can’t answer right away, then stick around and keep reading to find out how to turn your online marketing design from good to great.
Marketing and design need to go hand in hand.
Because through marketing, you create interest in your brand, and design helps you visually communicate your brand.
Despite this apparent connection between graphic design and marketing, in some companies, there’s still a disconnect between the two.
Before there even is a marketing strategy, you need to start with the basics, meaning the brand guidelines.
These represent the baseline for every marketing material that the design team will be creating. Without the guidelines, it’s going to be hard for your company to communicate consistently.
At the same time, great design marketing is more than just your company’s logo, font, page layout, or images you use.
It’s the bridge that connects your brand to your customers, and it also acts as a confidence builder. If you think about it, in many ways, design represents the face of your brand, so it isn’t just about using stunning images and cool graphics.
In marketing, you can write clear copy and do targeting the best way you can, but in the end, if it doesn’t perform, it can’t be called a success.
Similarly, when we talk about design, you can create a stunning ad, but if it doesn’t end up converting people, then it doesn’t really matter.
That’s why smart marketing needs to be combined with great design.