Local Listing

What are Local Business Listings?

Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.

The goal of local business listings is to make your business more accurate and searchable online. Businesses who have information and photos listed often have better search engine optimization and are seen as credible and authoritative on the Internet. In addition, many local business indexes share information with others, so if your information is incorrect it may translate onto other sites. This is one reason why it is important to update your business listings regularly.

What are Local Business Listings?

Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”

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