6 Tips For A Truly Successful Online Promotion
One of the biggest mysteries for marketers unfamiliar with the social space is how to drive traffic to a promotion without spending an arm and a leg. Having spent a chunk of my career handling successful online and offline promotions for such well-known channels as TNT and NBC, as well as consumer brands such as Samsonite and Canon, the cleverness of every promotion, giveaway or sweeps we tackled was usually matched by a budget that most companies couldn’t touch. Today, however, that is hardly an impediment to achieving your goals.
What’s great about the social space is how anyone can launch an incentive-based promotion or contest and expect a dynamic response as long as they follow a few basic tips on execution:
- Pick the appropriate social channel
Is your audience women between the ages of 20-35? Pinterest is your platform for these folks. How about photo enthusiasts? Instagram may be your best bet. Video creator? Obviously YouTube, Vimeo or MetaCafe have platforms that accommodate this type of media. Picking the right channel is half the battle. You’ll still need to create a promotion homepage on your website, but not taking advantage of high-traffic, well-vetted platforms to host your promotion (and find potential eyes you might not find on your local website) would be a mistake.
- Have a real incentive
No one will care about your promotion or contest unless there is a real incentive at the finish line. This doesn’t mean you need to give away a Mercedes Benz. A few hundred dollars will fit the bill most of the time or, better yet, an incentive that is cost effective, high in perceived value, and reinforces your brand in a clever way. MP3 players and other digital devices, for example, are very affordable in bulk and can provide several “tiers” of winners for as little as $20 per product or less. For the second and third tier products you might even consider branding them with your company’s logo.
- Set a timeframe for the promotion or contest
While you may consider producing promotions with monthly giveaways, you should definitely create a countdown clock for entries. This will ensure that interested parties not stay on the fence when considering signing up. It will also give you the opportunity to promote your contest anew every month.
- Use a secondary social channel to drive awareness
Have a YouTube promotion that asks users to post their favorite video? While you’ll still have to send out press releases and may need to implement a PPC campaign on either Facebook or Google, you might get better traction through a secondary promotion on other social channels, such as Twitter. Here’s what you do: Enter users into a drawing for an equally appealing incentive when they retweet the tweet that directs others to your main promotion. This will allow your promotion or contest to go viral which, in then end, will make the difference between a few hundred or thousand entries and those that could reach five or six figures.
- Alert the contest and sweepstakes sites
You’d be surprised at how many contest, sweepstakes and promotional websites exist. For promotions I created for our property HDCameraGuide.com it guaranteed thousands of entries by simply placing a few well written posts. While some of these sites require you to pay to post your promotion most of the most widely seen sites don’t. In addition, you may also want to get your promotion on an email list for further saturation. Lists like SweepSheet have been around for years and boast a very motivated user base.
- Facebook, Facebook, Facebook
Sure, it’s a social channel. Most people spend their time on Facebook seeing what their friends and family are up to. It’s private. Nonetheless, some forms of marketing are open doors to this platform and promotions are one of them. As long as your newsfeed or placement ads harp on the prizes as opposed to the branding, you can entice a bevy of users to enter who otherwise might not pay any mind to conventional advertising (Facebook’s ad network is also demographically targeted, so you’ll know going in that all eyes on your promotion will be the eyes of the customer you seek).
As with any online endeavor, the path to success requires a lot of busy work and an awareness of how to reach your target audience best. The tips above have been successful for my agency and I hope they are equally as successful for you.
Online Learning sites 04-11-2017 121coaching.com
7 Awesome Advantages of ELearning
Those of us who are actively involved in the elearning are well aware of the advantages elearning can provide to an organization, and to the individual, and in the past year or so, these advantages are becoming recognized among the general public.
The flexible nature of elearning means that we are likely to encounter it in everyday life. Some people seek it out in for additional learning opportunities, and for career advancement. While others may accidentally stumble upon it when watching a short training on their smartphone about their latest application.
Simply put, elearning is everywhere, and it certainly comes with some pretty awesome advantages – such as:
- Scalable –Elearning enables us to quickly create and communicate new policies, training, ideas, and concepts. Be it for entertainment or formal education, elearning is nimble!
- Capacity and Consistency –Using elearning allows educators to achieve a great degree of coverage for their target audience, and it ensures that the message is communicated in a consistent fashion. This results in all learners receiving the same training.
- High Learning Retention –Blended learning approaches result in a higher knowledge retention rate. It also helps that coursework can be refreshed and updated whenever needed.
- Time and Money Savings –This one is pretty well known, and a staple of any well-done elearning program. Elearning reduces time away from the workplace, eliminates the need for travel, and removes the need for classroom-based training.
- Activity and ROI Measurements –If you are using a learning management system to deliver your elearning, then tracking learner progress is a piece-of-cake, and reporting on this activity is just as simple.
- Reduction of the Carbon Footprint –By leveraging elearning for online testing and quizzing, the need for printing out paper-based assessments is reduced, in fact it’s practically eliminated altogether!
- Flexible –Using elearning, you can give employees and students the freedom to learn at their own convenience, and at a pace that is right for them. Staff can be trained in remote locations and in a consistent fashion as anyone receiving on-site training.